Friday, April 15, 2011

The Case of the Myopic Association

In a recent report, the Bureau of Labor Standards claims that over the next decade, ten types of industries will be deemed "no longer viable or profitable" and will see a steep decline in the number of people they employ. (Jobs That No Longer Exist: 10 Industries Heading for Extinction).  

Reading that article brought to mind an exercise I developed a number of years ago. It is called, "The Case of the Myopic Association" and was first published in the ASAE Foundation's publication, Embracing the Future. It uses an example from the 1930's involving the New Jersey Retail Grocers Association and their inability to prepare for the future. The exercise is reproduced below. (Click on the picture for a full-sized image).

Click on picture for full-sized image.

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